I fucked it up.
I started consulting by accident. About one year ago, I saw that my first promising venture was shrinking.
I had no money and at the time my worst nightmare was to get a job, even part time…
So I went to freelancing.
It was the clear low hanging fruit waiting for me.
And finding clients should be easy, right?
So many businesses didn’t have a website, or an outdated one…
They should answer to my cold pitch and throw money at me, it was the logical thing to do!
Didn’t really work like that. My issue is that I didn’t start on my own. I had zero portfolio, left my job one year earlier as an financial accountant but it wasn’t in the same field. I could’nt reach each clients or my ex-company to get some gigs going. I had no leverage.
Followed one year of struggle. I made my focus the next few months to learn more expensive skills and to specialize. That’s what I was supposed to do to be a successful freelancer. But I had forgotten that it wasn’t the original goal…
Fast forward a few months, the situation improved.
But I was so focused on value-based pricing, finding better clients as if I was entitled and I forgot what my initial goal was.
Freelancing was just a bill-paying gig while building my own products, side-hustle or main focus.
And somehow I forgot it and didn’t try to launch anything in almost 10 months..
I was so frustrated that I didn’t get the amazing consulting clients that I thought I deserved, but I forgot what my initial goal was, building my own thing and being creative.
Somehow these last few days I remembered something.
I want to build, launch, create things and not only play the consulting game better.
So I decided to go back to it, creating things and freelancing on the side.
But there will be a side effect that I forgot. It was so obvious though…
If I create things, talk about it with regular content. I will slowly get better consulting gigs. Success and being public attract success.
I will skill up and rise the consulting ladder just by doing so.
Let’s be honest, you’d hire a freelancer or a successful business owner to help you with your business problem ?
I’m confident that I will get better side consulting gigs just by focusing more on my own launches and being public about it.
But I forgot that this last year. Consulting is part of the stack, but not the goal.
I hope to remember it.
If you want to launch things, do it and spread content about it. The better way out/up is through. Skill up, succeed, learn and get better gigs (if you want them).