Benjamin's recommended online marketing tools

I love tech and here I selected and curated a list of the tools I use for my business or for my clients. I try to give recommendations for best use case (client, vs solopreneur, agency) and best stack (tools that work well together). The majority integrate between them directly or with the help of Zapier to automate and streamline the workflows.

Full disclosure, assume that all the links are affiliate links. It means that I might earn a commission if you purchase through them. It comes at no cost to you as you pay the same price. I've used all these tools for my business or for my client's businesses.

Need help choosing the ideal stack?


Website

WPX Hosting

Hosting your website / Best for Solopreneur, Business

Great managed WordPress hosting. It is fast and can scale with you as you grow. It comes with free SSL and has a great support. Don't go with the cheapest solution and treat your brand and your business seriously.

Flywheel

Hosting your website / Best for online entrepreneurs - Agencies/Freelancers

Systems, SOPs and efficiencies all matter a lot. Flywheel managed to bring them to the hosting business. They offer a great managed WordPress hosting with the possibility to create templates and blueprints and invoice your clients from the board. For ambitious freelancers and agencies, it can be a game changer.

Astra Pro

WordPress Theme

Astra Pro is a lightweight and super fast WordPress theme. It adapts perfectly with page builders like Thrive Architect and is fully customizable. It comes with Agency licenses which makes it a no-brainer.

Thrive Architect

WordPress Design/Lead Generation

Best lead generation and conversion focused WordPress suite on the market. The value in the membership package is astonishing. Page Builder, Lead Generation, A/B testing, membership site + probably the best educational website and community you can imagine. 

Landing Pages & Funnels

Thrive Architect & Thrive Leads

Design/Lead Generation/Funnels for WordPress

Best lead generation and conversion focused WordPress suite on the market. The value in the membership package is astonishing. Page Builder, Lead Generation, A/B testing, membership site + probably the best educational website and community you can imagine. 

Leadpages

Landing Pages

The easiest way to build landing pages, popup, sales pages, thank you pages... If you're not on WordPress!

Email Marketing & Automation/Personalization

ActiveCampaign

Email marketing automation - Works best for sales teams

Automate your onboarding, conversion, follow up and increase engagement and conversions while regaining time. It's amazing.

Converkit

Email marketing automation - Works best solopreneurs/bloggers

Automate your onboarding, conversion, follow up and increase engagement and conversions while regaining time. It's amazing.

Rightmessage

Personalization

Treat different people differently. It's at the base of modern marketing, empathy and now in combination with email marketing software and Rightmessage you can do it at scale and create "choose your own adventure" for your visitors and your leads.

Essential Automation Tools

Zapier

Automation and workflows between apps - Mandatory

Zapier is just amazing. It's the swiss-army knife of digital marketing. You can glue all you apps together and create amazing workflows that improve your business and your scalability. Absolutely mandatory!

IFTTT

Automation and workflows between apps - Mandatory

If this then that. It's similar to a basic version of Zapier and really useful to automate a handful of tasks like Instagram to Tweet, save all the email with the word receipt to a spreadsheet row...

Calendly

Apointment scheduling

Amazing little tool for scheduling appointments. No more back and forth, you set your availabilities and give your link and the people chose a tima and day, get reminded and it synced with your agenda.

Buffer

Social media autoation: scheduling and posting

For solopreneur and business, social media is a time suck. It needs to be automated so we can focus on more important tasks. Buffer makes it easy.

Pipedrive

CRM and sales management

Services and consulting have a high touch and eventually long sales cycle. Pipedrive manages the pipeline and the sales process kanban style.

WPForms

Forms builder for WordPress

Create and manage and share online forms on WordPress. Collect data and automate your workflows. It's a great tool.

Wufoo

Forms builder

Create and manage and share online forms. Collect data and automate your workflows... If you're not on WordPress.

Digital Products

SendOwl

Payments and digital delivery

Accept payments and start building your product empire.

Productivity Stack

Google Apps

Email, file management, backup

Backups of all my files, sharing all the SOPs, specifications, planifications with team members, a gmail adress @yourdomain.com that you own, google agenda which integrates with everything... Just get it.

Boomerang for Gmail

Manage your emails like a ninja
The best follow up reminders, schedule emails to be sent later, remind you if you don't hear back.

Evernote

Notes & Ideas

Taking notes when you attend a conference, read a book, listen to a podcast or are at the gym. It synchronizes between all your devices and then it is easy to process them. I use it daily.

Trello

Tasks & Project Management

Trello is an amazing project or task management tool. It is kanban style. It is really useful as a solopreneur but when you start to collaborate, it really shines.

WorkFlowy

Lists and mapping your ideas

Beautifully simple tool to map out your ideas with an infinite loop within your document.

Loom

Screen recorder and share

Love this tool. It's a easy and free screen recorder that makes it dead-simple to record your screen and share it or use it for your content. Really great for tutorials, client demos and so on.

Client-Portal

Client portal/ great for freelancers and consultant

Automate and duplicate your onboarding process, centralize all your deliverables and explain to your clients how you work.

Todoist

Todolist

A todolist with projects and deadlines that is synced with your calendar. Never forget anything, create a 2batch folder and process them.

AI generated transcription

AI generated transcription. I use it to create content or to transcribe podcasts or interviews. Crazy fast, surprisingly good and the interface is sleek.

Canva

Easy online graphic design

Online graphic design tool that come with a lot of pre-made template. Ideal for non-designer like me. I create my brochures, my facebook ads designs, my lead magnets.